The National Headache Foundation (NHF) began Migraine and Headache Awareness Week. In 2012 MHAM transitioned to Migraine and Headache Awareness Month. Each year the NHF sets a theme for the month. In 2012 purple was designated the official awareness color to represent migraine and headache disorders by several organization, this effort was spearheaded by Terri Roberts, as well as the creation of the purple ribbon. CMA, inc maintains recognition of the color purple and includes a red stripe to differentiate Chronic Migraine, this effort was spearheaded by Catherine Charrette-Dykes. Chronic Migraine Awareness Day, June 29th, was also designated as the official recognition day for Chronic Migraine. In 2018 the Federal Government officially recognized National National Migraine and Headache Awareness Month as a National Health Observance. This recognition effort was led by Chronic Migraine Awareness, Inc and spearheaded by team member Jeannette Rotondi. Below we note the specific CMA, Inc Initiative. Please visit our Resource Section or CHAMP www.headachemigraine.org to see how you can participate in other MHAM events activities.
Since 2013 CMA, inc sets up specific social media challenges to motivate participants, to raise awareness about our disease, harness empathy and support, feel a sense of empowerment etc. One of these challenges, set up in 2018 is called Hidden In Plain Sight, asking participants to find the Chronic Migraine Awareness colors in their daily surroundings, reminding us that migraine is often a hidden and invisible disease. Our challenges follow along with the NHF theme.
Since 2013 CMA, Inc set up Fact A Day to push education and awareness through a social media fact sharing campaign. Since 2016 we have partnered with U.S. Pain Foundation on this initiative. In 2019, we began partnering with several organizations. We encourage our members to share these fact throughout the month.
In 2018, CMA, Inc began an initiative of encouraging the changing of porch light bulbs to purple. In 2019, the initiative was named Shine A Light, reminding the community the importance of Shining A Light on Migraine and Headache Awareness Month, through advocacy, education, empowerment and community. We encourage the community to take pictures and share with #MHAM and #ShineALight.